The increasing interest of the Indonesian Muslim community to perform umrah has been previously studied by many researchers. However, the phenomenon of backpacker umrah, which has attracted the middle-class Muslim community in Indonesia in the last decade, has not been widely discussed. Backpacker umrah is different from conventional umrah because it does not get complete facilities from travel agencies, so the price is lower. This study explores the motivation of umrah pilgrims to choose backpacker umrah solely because of lower prices or other considerations. Then how far is the response of umrah travel agents to this new trend? This type of research is qualitative research that uses a phenomenological approach. The method used was the observation, questionnaires, and unstructured interviews with 15 backpacker umrah participants determined by a snowball. The results of this study indicate that there are other motivations besides low prices, namely lifestyle. In addition, the selection of the type of umrah that is not tied to a schedule can be more solemn in worship. Although it does not publish directly as one of its products, the umrah travel agency responds to this backpacker umrah phenomenon by seeing it as an economic opportunity by providing land arrangement facilities.
Rumpun Ilmu
Kepariwisataan
Bahasa Asli/Original Language
English
Level
Nasional
Status
Dokumen Karya
No
Judul
Tipe Dokumen
Aksi
1
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[PAK] Full Dokumen
2
Sertifikat Akreditasi.pdf
Dokumen Pendukung Karya Ilmiah (Hibah, Publikasi, Penelitian, Pengabdian)
