| Abstrak/Abstract |
Halal tourism has emerged as a significant segment within the global tourism industry, driven by increasing demand for travel experiences that align with Islamic values. Despite this upward trend, there remains a lack of systematic research mapping publication patterns and dominant themes in the field. This study addresses that gap by analyzing the evolution and thematic development of halal tourism scholarship, while also identifying potential opportunities for business innovation. A bibliometric analysis was conducted using R Studio Biblioshiny (Bibliometrix) on 306 Scopus-indexed documents. The results reveal key thematic clusters, including halal hospitality, the halal industry, halal food, customer satisfaction, and emerging areas such as confirmatory factor analysis and behavioural intention. The analysis indicates steady growth in scholarly output, with an annual publication increase of 6.39?tween 1997 and 2023, and an average of 10.2 citations per document. Influential journals play a central role in shaping the knowledge base, while robust international collaborations—particularly among researchers from Indonesia and Malaysia—highlight the potential for cross-national innovation. The growing focus on consumer perceptions, customer satisfaction, and branding strategies rooted in Islamic values points to substantial opportunities for industry and destination development. By mapping the intellectual structure, key research themes, and collaboration networks, this study offers a comprehensive reference for future research directions and informs evidence-based policy and industry strategies in halal tourism. |
